Sonica energy drinks claims to be a “social drink with low amount of alcohol” which is the key value and communication message for drinkers.
Sonica is a brand for 20-30 YO consumers, mainly students or early graduates, high-middle class consumers with above average income, living in big cities and enjoying modern culture and lifestyle and they show high interest in healthy lifestyle So, we tried to implement the same refreshment ,funky colors ,high energy into the packaging design. For Sonica, we choose to go with bold typography packaging design with a similar colour model that matches the flavours.

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